Marketing

Marketing

Marketing and Distribution
Marketing (A.A. Degree)

Marketing functions and tasks that facilitate the flow of goods and services to customers and/or ultimate consumers.
Units needed for degree: 38 units

MARKETING – BUSINESS / LAW FACULTY: Vilma Bernal, Chair

21 PRINCIPLES OF MARKETING – (CSU) 3 UNITS Prerequisite: None | Lecture: 3 hrs Designed to provide the student with a comprehensive introduction to concepts and principles of marketing from a marketing manager perspective. It examines the problems and decisions that marketing managers encounter in selecting an attractive target market. 22 GREEN

MARKETING – (CSU) 3 UNITS Advisory: English 28 | Lecture: 3 hrs Analyzes emerging green marketing trends with an overview of key issues and challenges involved in sustainable marketing that relate to product development, product life cycle, marketing strategies, channels, communication and practices within the context of corporate social responsibility and environmental sustainability.

31 RETAIL MERCHANDISING – (CSU) 3 UNITS Prerequisite: None | Lecture: 3 hrs Course covers the retail operation including a study of store location, layout, organization, merchandise buying, pricing, stock planning and retail sales promotion. Personnel duties and responsibilities are also studied including the tasks of all personnel.

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